French software company Wiremind Cargo has appointed Guillermo Medina Moralejo as its new vice president of business development.
Moralejo will join Wiremind Cargo on December 1 with responsibility for sales, commercial strategy and marketing functions.
He has spent the past six years in Asia, predominantly in Hong Kong, where he will remain based in his new function with a view to expanding Wiremind Cargo’s footprint to key Asian markets.
Moralejo will join Wiremind Cargo from Lalamove, a crowd-sourced logistics startup where, as head of corporate solutions, he created and implemented the company’s corporate sales strategy across 11 markets in Asia and Latin America.
Prior to this, he held various positions within Cathay Pacific, including executive assistant to the airline’s group chief executive and as manager of cargo customer insights.
Wiremind Cargo aims to expand its international presence, develop and promote its product portfolio, and finetune its suite of software solutions based on customer input.
The role includes acting as the key interface between customers and Wiremind Cargo’s product and tech teams.
“Since establishing Wiremind Cargo as a separate air cargo focused entity in November 2021 and subsequently launching CargoStack, we are on a rapid growth path that necessitates professional and stable customer focus,” said Nathanaël de Tarade, chief executive of Wiremind Cargo.
“Hence, the expansion of Wiremind Cargo’s leadership team to include a vice president business development.
“With Guillermo Medina Moralejo, Wiremind Cargo is gaining a commercial leader with a track record in implementing customer strategies and driving business growth, spanning air cargo and last mile logistics. Guillermo brings both airline and logistics tech startup experience and we are delighted to welcome him on our growth journey.”
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