WestJet will this year target digital investments in cargo as well as network and product expansion following the launch of freighter operations last year.
The Canada-based combination carrier's cargo business said that in 2024 it would launch a new website "in anticipation of a shift towards more self-service options".
WestJet Cargo added that it would also look to launch new digital partnerships with the possible addition of its capacity to a digital marketplace.
“Our priority focus is on delivering reliable solutions to our customers. To achieve this, we’re applying our unique corporate mindset to three main areas this year. 2024 will see WestJet Cargo continue building and expanding its strategic partnerships, further diversifying its product mix, and implementing our digital roadmap with respect to online marketplaces and a new website.” said Kirsten de Bruijn, executive vice president, cargo at WestJet.
"Digital innovation will also focus on solutions for enhanced efficiency and service delivery, including the possible implementation of advanced technologies within its cargo operations," the carrier said.
On network, the airline is adding a bellyhold flight to Seoul in May and will upgrade its Narita service to year-round.
WestJet Cargo will also continue to invest in its people, focusing on career development, diversity, and inclusion, the company added.
The carrier launched Boeing 737 freighter operations in April last year and has since then been busy developing services and network.
In total, WestJet Cargo has opened 24 warehouses, 14 freighter handling stations, and expanded its cargo network to a total of 45 destinations through both its freighter and bellyhold operations.
The carrier also added a charter operation in July and has expanded its product portfolio with the addition of its motorbike transport service BikeAir and high-value service SafeAir.
It also launched parternships with freight forwarder Flexport on Canadian exports to Asia and with Awesome Cargo to sell its capacity out of the US.
“In 2022, we were taxiing and, in 2023, we successfully took off as a cargo airline. WestJet Cargo has no intention of slowing down at all in 2024. We’re climbing and aiming for cruising altitude on our company flight path, this year,” de Bruijn said.
