UPS has begun testing Loop, a reusable and returnable packaging product, in Paris and New York as a first step towards full implementation in consumer markets.
The US parcels and logistics giant, which has joined forces with recycling leader TerraCycle, said that Loop “eliminates the reliance on single-use packaging for consumer goods”.
Consumers will be offered a variety of products in customised, brand-specific, durable packaging that is delivered directly to customers, then collected, cleaned, refilled and redelivered.
“Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and shopping convenience,” said TerraCycle chief executive Tom Szaky.
Loop products will be delivered and picked up via a system designed by TerraCycle and UPS
UPS chief sales and solutions officer, Kate Gutmann, said: “As a leader in environmental sustainability, and a champion and catalyst for a circular economy, UPS looks forward to helping to bring Loop to life.”
Loop customers will receive durable, reusable or fully recyclable packaging made from materials such as alloys, glass and engineered plastics.
The outer shipping container is part of the design innovation, using a shipping tote to eliminate the need for single-use boxes and offer consumers “an elegant solution that reduces waste”.
The outer packaging can handle liquids, dry goods and personal care products, with protective dividers inside, using materials that are easy to cleanand reuse.
Said a spokesperson for UPS said that Loop will be “appealing to consumers, yet durable enough to be used time and again”.
The UPS Lab is certified by the International Safe Transit Association (ISTA) to conduct ISTA package integrity testing procedures.
