Swiss WorldCargo appoints new marketing head

Swiss WorldCargo has announced the appointment of Alexandra Dahl-Augustin as the new senior manager head of marketing and communications.

Dahl-Augustin joined Swiss WorldCargo in December 2014 and since then she has been responsible for key account management both in defining and building Swiss WorldCargo’s key account strategy.

Ashwin Bhat, head of cargo, Swiss International Air Lines, said: “With her experience and educational background, we look forward to Alexandra leading our efforts to meet our key strategic success factors of positioning and enhancing our brand promise and values.

"In her new role, Alexandra is responsible for both communication disciplines: Marketing, Public Relation and Internal Communication,” said .

Before joining Swiss WorldCargo she held various positions in passenger sales within American Airlines, Lufthansa and Swiss International Air Lines.

Alexandra holds an MBA in Sales and Marketing from Danube University Krems in Austria.

Swiss WorldCargo recently revealed it had created a new organisational structure and revealed a further push into digitalisation.