SEKO Logistics has entered a new partnership that is expected to help direct-to-consumer US brands ‘go global’ by offering simple, cost-efficient cross-border ecommerce operations.
The partnership with Airhouse, an e-commerce fulfilment platform, will see the firm's customers gain access to SEKO’s facilities in Europe, Asia and North America.
The partnership will start in the UK and be followed by other markets in Europe and Asia.
As the partnership grows, Airhouse believes its "entrepreneurial brands will look for growth opportunities across SEKO’s 40-country global network".
Airhouse co-founder Kevin Gibbon said: "The traditional fulfilment format does not apply to modern businesses, so it’s time for one that does.
"Partnering with a global 3PL like SEKO is exciting for us and the smaller, emerging brands we’re working with because SEKO is one of the best direct-to-consumer 3PLs in the world.
"Our customers will now benefit from access to best-in-class, modern warehouses across the globe that have historically been out of reach due to high order minimums."
“What we’ve learned since SEKO became one of the first entrants in the increasingly global e-commerce fulfilment market back in 2011 is that a lot of brands grow extremely quickly. The beauty of Airhouse and SEKO is that we allow brands to focus on what they do best while they leverage our core technology, logistics, and fulfilment strengths,” added David Emerson, senior vice president of SEKO E-commerce.
“The market potential is vast. Airhouse estimates that only 10-15% of the thousands of brands it is working with are shipping internationally. Together, we are going to empower them to grow globally. It will allow UK customers to buy from these predominantly US-based brands as if they were based in the UK because their shipping prices will be significantly lower.”
Launched in June 2020, Airhouse offers brands an intuitive software platform that powers fulfilment "from factory to front door".
SEKO Logistics and ESW, the direct-to-consumer (DTC) e-commerce company, entered into a new partnership last month.
