Geodis will present its new branding at this year’s Transport Logistics exhibition, which will run alongside Air Cargo Europe.
The logistics giant, which will be located in hall B5 on stand 303/402, decided to launch its new brand after bringing together all its business lines.
The move will see existing brands, Geodis Calberson, Geodis Wilson, Geodis BM, Geodis Logistics and Geodis Supply Chain Optimization disappear to be replaced by one stand-alone brand, GEODIS.
The company said the move would help reaffirm its ability to offer a comprehensive end-to-end supply chain management service to its customers in 120 countries.
This will be delivered through its five lines of business: supply chain optimisation, freight forwarding, contract logistics, distribution & express and road transport.