Etihad Airways has repainted five of its aircraft to promote a new loyalty programme with online retailer Alibaba and to promote this year’s 11.11 Global Shopping Festival.
The planes began flying from Abu Dhabi to more than 40 cities worldwide - including the airline’s four Chinese destinations of Beijing, Shanghai, Chengdu and Hong Kong.
Etihad Cargo already has a deal with Alibaba to enhance cross-border delivery service.
