ULD firm CHEP Aerospace Solutions will in the future go under the name Unilode Aviation Solutions following the company's acquisition by EQT Infrastructure in November 2016.
The name Unilode was created from the first letters of 'unit load device'. Coincidentally, the company said, 'lode' is an old English word meaning rich source or supply.
"The phonetic spelling also echoes terms such as load and payload that are widespread across the aviation services industry and references the wider activities of the business concerning inflight equipment solution," Unilode explained in a press release.
Unilode said the new brand would be phased in throughout 2017 because of the global nature of the business — it owns and manages approximately 100,000 ULDs for more than 40 airline customers across a network of 450 airports and 48 repair and service centres.
The new branding will be officially unveiled at the upcoming IATA World Cargo Symposium taking place in Abu Dhabi in March.
The new Unilode logo comprising the picture mark and word mark will appear on containers in the coming months and will retain the current black label which is already familiar to airlines and ground handlers.
