Cathay Pacific Cargo expects a quarter of all global retail sales to be from e-commerce "within the next few years" and remains “confident” about the medium and long term world economic trends.

Ronald Lam, the Hong Kong-based airline’s director, commercial and cargo, made his comments on e-commerce, economic trends, specialist products and digitisation in a Chinese New Year message to customers, welcoming the Chinese Year of the Pig.

Lam, writing in the carrier’s Cargo Clan magazine, said: “Cathay Pacific Cargo had a record-breaking year in 2018. This was only possible with the great support from all of our customers.

“Although the outlook for 2019 is less certain, we remain confident in the medium and long term world economic trends and the opportunities these will present for the air cargo community.”

Lam added: “Our focus in 2019 is on three key differentiators – expertise, quality and innovation.

“Specialising in expert solutions will address specific customer needs for speed, temperature control or special handling shipments.

“Our focus on operational excellence in cargo will ensure we provide the high quality, reliable services our customers have come to expect of our brand. We will continue to drive innovation through the digitisation of the air cargo supply chain.”

Lam continued: “Moving further forward, we expect a quarter of all global retail sales will be from e-commerce within the next few years.

“This is a sector we will continue to explore. We are also confident that the network, fleet and connectivity we offer from our home hub in Hong Kong, will offer the flexibility to adapt to any market shifts to continue being your carrier of choice.”