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Cargolux Airlines is raising breast cancer awareness by participating in the Fly Pink fundraising initiative.

The annual campaign, which runs across the company and many other airlines from October 21-28, encourages flight crews to wear pink stripes instead of their usual gold ones to show that they support the cause.

The pink stripes are now widely recognised and can be purchased by any airline or individual crew member who wishes to participate. All proceeds are donated to the cause.

Claude Zehren, executive vice president flight operations at Cargolux, commented: “Our pilots act as global company ambassadors and with such initiatives, they can provide visibility about cancer awareness throughout the world. The initiative is done on a voluntary basis and we are proud to see that many of our pilots have expressed interest in participating.”

Last year, the cause teamed up with the well-known Movember campaign and the funds raised now go towards a joint research for the treatment of breast, prostate, and ovarian cancer.