France-headquartered Bolloré Logistics and Californian software company Oro Inc have joined forces to launch an order-to-delivery B2B e-commerce platform aimed at retailers and their customer companies.
With B2B e-commerce activity predicted to be worth US$6.7tn by 2020, Bolloré said the joint service “harnesses the considerable success of direct digital sales to consumers by adapting those to the particularities” of the B2B sector.
The new venture sees OroCommerce platforms, which are tailored to the specific needs of B2B e-commerce, complemented by Bolloré’s LINK network, which provides real-time tracking, inventory and status updates among other information along the supply chain.
Frédéric Serra, solutions director for Bolloré Logistics, explained further: “B2C e-commerce sites have become the ambassadors of retailers’ online presence, and we import and adapt those efficiencies to simplify and increase B2B experience and activity. We then go further by integrating our transport and logistics expertise and IT assets into the offer, providing processing service and visibility from order placement and management to final destination delivery.”
The next step, according to Ludovic Laungani (regional e-commerce solution for Bolloré Logistics Asia Pacific), is to “integrate well-known payment gateways in order to provide a complete, end-to-end offer for B2B”.
The new service can also support B2C activity by linking clients’ consumer sales sites and enhanced B2B platforms, Bolloré said.
