Air Charter Service (ACS) will spend £10m over the next five years to advance the UK-based broker’s charter booking technologies and online presence.
The proposed investment comes as ACS announced an “outstanding 2014” with strong growth and around £300m in sales.
Chris Leach, ACS chairman said: “Whilst we believe that the award-winning personal service that we offer will never be replaced entirely by technology, we are adapting the traditional brokerage model.
“Developments such as our popular jet prices app, which launched two years ago and allows customers to get instant charter quotations, enhance our customers’ ACS experience, as we move more online than in previous years."
Leach continued: “We are currently revamping and redeveloping all of our websites, with enhanced functionality, with the planned release date in the spring. We are developing real time customer information portals and are planning on investing in other disruptive technology over the next few years.
“We have always invested in technology, but now the need is greater than ever.”
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